July 20, 2009

Why isn’t government on Youtube?

Filed under: Government, social networking — kirk @ 8:21 am

Actually, many government agencies are. This week I’ll share what I know about government agencies using social media such as Youtube, Facebook and Twitter as I finish preparations for the upcoming GovTech Minnesota Digital Government Summit.

As I’m preparing, however, you might be able to help. If you’re in government and you don’t think you’re using social media as much as you might……why? What are the main hurdles standing in your way?

Hurdles I’ve heard include:

  • We don’t have staff who we can dedicate to it.
  • It’s too expensive to develop.
  • It’s a security risk.
  • We don’t want our agency to get into social media (because we don’t know alot about it, can’t control it, etc.)
  • Our Internet use policies won’t allow us.

Drop me a line or add a comment if you have additional ones or if you think one of the above is particularly significant.

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  1. Kirk, here’s a few I’ve heard.

    It is prone to inappropirate or commercial use. You can’t control it. It wastes time, takes people off task. Creates an informal side channel that does not follow the “company line.” Serves as a forum for complainers and whiners. HR nightmare, because stuff put on it is seen as sanctioned by the organization and could be used in court. Don’t need it here, that’s waht meetings are for. We already have email and emeetings for this. There is no ROI. Older employees don’t know what a “right click” is will never get on it and those are the folks who have something to share. Change is bad. etc.

    Comment by Shearrer — July 20, 2009 @ 10:09 am

  2. Hey Kirk,
    Have a look at the Gov 2.0 Best Practices Wiki ( for some good examples of current government usage. In terms of barriers, you may want to take a look at some of my presentations on SlideShare (


    Comment by Mike Kujawski — July 27, 2009 @ 2:16 pm

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