Social media and conscience
I’m writing about recent ad campaign of the National Crime Prevention Council for two reasons.
First, cyberbullying is a serious social problem. While the NCPC focuses on bullying among teens, I’ve seen grown adults engage in the same tactics.
The second reason why I’m writing about it, is to note how NCPC is promoting this campaign….by videos submitted to ifilm.com and flash media ads. In both cases, it is relatively easy to embed the videos (by following the embed links ifilm provides) or by embedding the Flash ad by copying and pasting the embed tag in your Web page. For those of you not familar with how this is done. When you embed the code provided, the video appears in your Web page even though the video actually resides on another server.
For government looking to raise awareness and gain grassroots support, take note how this ad campaign syndicated their content. Could it work for you?