Common-Nature

May 18, 2007

Geo-tagging on UK news site will provide personalized local news

Filed under: Geotagging, syndicated media — kirk @ 8:46 pm

In the UK, one newspaper group is reworking its news feeds so that they will have geographical tagging. An article in the Press Gazette By Martin Stabeon 10 May 2007 describes the new tagging process that the Archant newsgroup will use. The clever thing is that Archant will have its news sites set so that readers can build their own localized front page — getting only news tagged within a selected mile radius of their home. If your a state agency with news scattered throughout the state, you could do the same. If each of your news postings were geographically tagged, then you could have a page dedicated to the western half of the state and another just pulling news from the eastern half of the state.

April 25, 2007

Social media and conscience

Filed under: syndicated media — kirk @ 10:12 pm

I’m writing about recent ad campaign of the National Crime Prevention Council for two reasons.

First, cyberbullying is a serious social problem. While the NCPC focuses on bullying among teens, I’ve seen grown adults engage in the same tactics.

The second reason why I’m writing about it, is to note how NCPC is promoting this campaign….by videos submitted to ifilm.com and flash media ads. In both cases, it is relatively easy to embed the videos (by following the embed links ifilm provides) or by embedding the Flash ad by copying and pasting the embed tag in your Web page. For those of you not familar with how this is done. When you embed the code provided, the video appears in your Web page even though the video actually resides on another server.
For government looking to raise awareness and gain grassroots support, take note how this ad campaign syndicated their content. Could it work for you?

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